| ALISO VIEJO, CA. Jan. 17, 2005. Making
the right selection about which book, report or CD to read next is always a tough
decision. Most of the mega bookstores like Amazaon.com are largely driven by
consumer traffic and mainly focus on books in the real estate industry like “Buying
a Home” or “Investing in Real Estate.” While these are great
consumer topics, they are of little value to real estate agents. Trade books
and other publications that focus on helping agents improve their productivity
or improve their skills are much harder to find. In addition, most real
estate professionals have noticed how tough it can be find good industry reports
or research statistics. That is up until now.
RealtyU®,
the largest career development and training company in the real estate brokerage
industry, has just launched its new online bookstore to focus on making this
process much easier for real estate brokers and agents. RealtyU® Bookstore
(www.realtyubookstore.com) went live yesterday with almost 40 books and other
products with plans for adding a careful selection of between two to five new
products per month. “We are not just going to be adding any book or item” a
spokesperson said, “but will be focusing on quality items that will help
agents in building their real estate career and improving their income.”
The RealtyU® Bookstore
also plans on featuring hard to find books, CDs and other products from brokers
and agents in the industry that elected to self publish and are looking for a
distribution outlet in the real estate industry.
RealtyU® Bookstore
differs from other online stores that just simply point to the Amazon engine. RealtyU® Bookstore
was built from the ground up with just real estate brokers and agents in mind.
This is very apparent when you notice that the bookstore is cleverly divided
into industry related categories such as:
- Home Buyers
- Home Sellers
- Client Retention
- Customer Service
- Real Estate Marketing
- Career Development
- Internet Marketing
- Business Management
- Technology
- Real Estate Textbooks
- Affiliated Services
This allows agents to search more efficiently for the right book or item.
Once the book is found, the bookstore also provides details about the product
such as the Table of Contents and a detailed bio and photo of the author. RealtyU® Bookstore
has also taken the process one step further and has provided a feature that affords
readers the opportunity to ask the author a question via email.
The RealtyU® Bookstore
also features a book club that offers a discount ranging from 10% to 80%. The
nominal annual membership is easily recouped after only one or two purchases
and then continues to offer many ongoing savings. As an added bonus being offered
in conjunction with the Grand Opening, membership to the book club has been waived
until end February. To start your search for a book go to www.RealtyUBookstore.com.
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