Aliso Viejo, CA December 20,
2008 Every neighborhood is affected differently by a new building
project and as a specialist in your market you need to know all the issues
surrounding all potential building projects affecting your neighborhood.
During the
last century homeownership has grown dramatically and along with this growth has
come the inevitable “change of value” resulting from an outside force such as a
building project. These projects range
from roads to prisons to schools to airports but not every one has a positive
impact on building values in the area.
Some that, on the surface, would seem to have a positive impact can actually
produce the opposite affect.
Knowing
where to find future building project information is the first step but understanding
and being able to communicate those facts and the potential impacts to the
consumer is the critical part. That is
part of the responsibility of being a Neighborhood Expert that needs to be an
integral part of the home buying and selling process.
Take for
example, a new prison has been approved for construction in the near future. In some areas this would have a negative
impact on property values, such as a suburban community in a large metropolitan
area. The stigma of having the
incarcerated next to neighborhoods of families and the potential for a prison
break will definitely have a negative impact on house values. But, the same prison being built in a rural
area might be viewed as bringing jobs to the area and having a positive
economic impact – resulting in a favorable impact on property values.
Staying on
top of potential building projects in your market is a two part process. The first part is the simplest and involves a
little research to find the local source for potential building projects. Most city-planning departments have future
building projects posted on their website.
If not, make it a point to research how you can be notified of projects
that come about.
The second part
involves finding third-party data on the pros and cons of the building
project. It’s not the responsibility of
the real estate professional to render an opinion, but rather to present the
facts. For example, a statement that might
be construed incorrectly would be that of an airport closure that would relieve
the area of airport noise. However, if
the area home prices are based on proximity to the airport, the perceived
increase in value because of less noise would be incorrect. Presenting all the facts for both sides of
the issue is the bottom line – you are not making the decision but you are the
key element in making sure the customer has all the facts necessary to make
that decision.
The Certified
Neighborhood Specialist (CNS) course teaches real estate agents how to research
future building projects and the impact those projects may have on the property
values affecting the areas in which they specialize. This knowledge is what separates a typical agent
from a “Neighborhood Expert.” The course is approved by RealtyU®,
the nation’s largest real estate education and training company. The CNS course
is now available online and for more information about the course content and
the CNS Designation visit http://www.certifiedneighborhoodspecialist.com/